Major League Soccer announced its top 10 player jersey sales for 2025, with Lionel Messi leading the rankings for a third straight year. Newcomers Son Heung-min, Hirving “Chucky” Lozano, and Marco Reus joined MLS veterans such as Jordan Morris and Darlington Nagbe among the top sellers – a blend of global stars and established domestic names.
Getty Images SportMessi maintains dominance, Son makes immediate impact
While Messi continues to cement his status as the league's most marketable star since joining Inter Miami in 2023, Son finishing second overall proves his impact as he's played just 10 league games since joining MLS in August.
Son's merchandise sales were unprecedented – he became the top-selling athlete across the Fanatics Network for jersey sales within just 72 hours of his signing announcement.
AdvertisementGetty Images SportThe top ten MLS jerseys of the 2025 season
1Lionel MessiInter Miami CF2Son Heung-minLAFC3Hirving “Chucky” LozanoSan Diego FC4Luis SuárezInter Miami CF5Miguel AlmirónAtlanta United6Jordan MorrisSeattle Sounders FC7Rodrigo De PaulInter Miami CF8Darlington NagbeColumbus Crew9Wilfried ZahaCharlotte FC10Marco ReusLA GalaxyIMAGNRounding out the top 10
San Diego FC’s Lozano ranked third, marking a strong debut season for the expansion club. Inter Miami had two additional players in the top 10, with Luis Suarez at fourth and new signing Rodrigo De Paul in seventh. Atlanta United’s Miguel Almirón finished fifth after returning to MLS this year, and Seattle's Morris represents the sole North American-born player in the top 10, coming in at sixth.
Getty Images SportGlobal reach
The diversity of nationalities represented – including players from Argentina, South Korea, Mexico, Uruguay, Paraguay, the United States, and Germany – highlighted MLS's global reach.